Tag: castillo

The Cost of Quality: Revisited

This post is adapted from a talk I gave at Roastronix Summit 2025 ahead of SCA Expo in Houston, Texas in April, 2025. It was 2 o’clock on a Tuesday afternoon and I found myself standing in front of a Mexican hat store on the West Side of Cleveland. I’d read there was a Viamerica […]

Missing the forest for a tree

“The nation that destroys its soil destroys itself” FDR I’d been a coffee buyer for barely two years and had just gotten my Q when, in 2014, I was invited to a cupping series in Chicago at Intelligentsia’s Roasting Works organized by Michael Sheridan, then of the Coffeelands Project through Catholic Relief Services. I was […]

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