Since leaving Phoenix in August (after leading the company through a rebranding, a renaissance in quality, the pandemic, a retail expansion and restructuring into a worker-owned cooperative), I’ve thought a lot about what I might do differently if I were ever to start my own roastery. Over my 13 years as a roaster, coffee buyer […]
Driving the train doesn’t set its course. The real job is laying the track. Ed Catmull I don’t tend to write a lot about roasting here, partially because I think my colleagues (Anne Cooper, Scott Rao, Rob Hoos, Candice Madison, Joe Marocco, Matt Perger—to name a few) have said more interesting and helpful things than […]
I’ve described the events of the past few weeks this way: I’m standing in the middle of a frozen lake and notice a crack forming in the ice. How do we get to shore?